STudio saxon

BRAND IDENTITY SYSTEMS

scroll to view more

©2026

STUDIO SAXON

BRAND IDENTITY

SYSTEMS

SELECTED

WORK

1

/

PAPINELLE, AU

vIEW PROJECT

2

/

PRIMAL, CN

vIEW PROJECT

3

/

KEEYU, AU

vIEW PROJECT

4

/

WORDMARKS, VARIOUS

vIEW PROJECT

5

/

YOCO, SA

vIEW PROJECT

6

/

NATROCEUTICS, SA

vIEW PROJECT

7

/

FIRSTLIGHT, SA

vIEW PROJECT

8

/

EQUITAS, USA

vIEW PROJECT

9

/

CHAM SWISS, CH

vIEW PROJECT

10

/

GUROOV, USA

vIEW PROJECT

11

/

EIGHTY ONE

vIEW PROJECT

12

/

AND UNION, SA

vIEW PROJECT

13

/

RICKETY BRIDGE, SA

vIEW PROJECT

14

/

WORDMARKS & SYMBOLS

vIEW PROJECT

15

/

CONCUBINE, SA

vIEW PROJECT

16

/

BOSCHENDAL,SA

vIEW PROJECT

17

/

TOYBOX, SA

vIEW PROJECT

18

/

MIKROS, FR

vIEW PROJECT

19

/

LE'SUTU, UK

vIEW PROJECT

20

/

ROCKETFUEL, SA

vIEW PROJECT

21

/

WOOLWORTHS, SA

vIEW PROJECT

22

/

SEYCHELLES FOOTBALL FEDERATION, SC

vIEW PROJECT

23

/

SAINT IVY, USA

vIEW PROJECT

24

/

ACHIVEMENT AWARDS GROUP, SA

vIEW PROJECT

25

/

WORDMARKS, VARIOUS

vIEW PROJECT

26

/

SEAM, SA

vIEW PROJECT

27

/

HOSPITALITY, SA

vIEW PROJECT

28

/

MADSONIK, USA

vIEW PROJECT

29

/

UNEARTHED, PT

vIEW PROJECT

30

/

WORDMARKS, VARIOUS

vIEW PROJECT

31

/

YOCO, SA

vIEW PROJECT

32

/

BASSIKE, AU

vIEW PROJECT

33

/

HOSPITALITY, VARIOUS

vIEW PROJECT

34

/

GLORIA JEANS, AU

vIEW PROJECT

35

/

LA MUERTE

vIEW PROJECT

36

/

ELYSIAN, BW

vIEW PROJECT

ABOUT

STUDIO SAXON

ABOUT

STUDIO

SAXON

Studio Saxon is a strategy-led design practice based in Cape Town. The studio’s core practice is focused on delivering rationale and logic to the development of coherent identity systems.

With over 20 years of experience working across multiple industries and geographies, I bring a broad and practical perspective to each engagement, working with brands and organisations at different stages of their lifecycle - from early-stage ventures to established enterprises.

Every project begins with questions. What does this organisation stand for? Who is it speaking to - and what does that audience already believe?

Where does it sit in its competitive landscape, and where does it need to go? What does success look like, and how will we know when we have reached it?

The answers to these questions shape everything that follows. They determine the scope of the engagement, the collaborators I bring in, the pace and structure of the creative development, and the criteria against which we evaluate the work.

REFERENCES

KEVIN COYNE, Natroceutics

I have personally worked with Lesley for over a decade and reserve her talent for when I need to create something special and elevated. She is a true professional whom I rely on to deliver exceptional design, which has translated into success for our brands and companies.

MICHAEL McDEVITT, The OG NYC

At face value, I would put Lesley’s work up against any of the world’s top agencies or groundbreaking individuals. However, her work is not just a well-crafted application of pretty pictures, appropriate font sets, or clever graphics wrapped up with a bow. Beyond being purposeful, memorable, and effective, the kicker is that every element of her work is considered and supported — from her understanding of corporate culture and audience, to the scalable and sustainable ecosystem of her programming.

Through conversation, collaboration, and debate, I have come to understand why Lesley’s results are so strong. Quite simply, she approaches projects with humility, wisdom, and the understanding that she doesn’t come to a problem with answers — only a toolkit of experience and an inquisitive mind. In short, her secret sauce is not found within a 10-step proprietary methodology, but in the application of humility, sincerity, and the exercise of sweat equity that every project deserves and requires to deliver solutions and outcomes that are as individual as the businesses she is helping to build, promote, and grow.

JEFF STONE, New York, NY

Lesley is a highly intuitive designer with the unique combination of strong design capability, a calm presence, and consistent on-time delivery.

BRAD ARMITAGE, CTICC

What stands out about working with Lesley Masters from Studio Saxon is trust - earned slowly over more than a decade and a half, and reinforced project after project. I simply could not do the work I do without her expertise, attention to detail, and creative process.

She has been a constant across projects that span the gamut from basic packaging to complex, high-level brand architecture for listed companies, seamlessly embedding herself as an extension of our team rather than an external supplier. Lesley brings a rare combination of creative integrity and operational discipline: she cares deeply about the purity of the design, but matches that with a systems-driven, detail-oriented approach that ensures things actually get delivered -always on time and to an exceptional standard.

What excites me about working with Lesley is a willingness to go “beyond the brief”, consistently producing thoughtful, distinctive work in a market that often leans toward the generic. Quite simply, she has been our design backbone for years, and someone I rely on without hesitation. Here’s to “Pure Design”!

MARDRE MEYER, Ampersand

In a market saturated with self-proclaimed experts, Lesley is that rare find - astonishing talent coupled with deep insight across the branding spectrum and exceptional execution.

ROBERT GREY, Rocketfuel

I have worked with Lesley on numerous projects and products over the years and can confidently refer to her as “best in class”.

KEVIN COYNE, Natroceutics

I have personally worked with Lesley for over a decade and reserve her talent for when I need to create something special and elevated. She is a true professional whom I rely on to deliver exceptional design, which has translated into success for our brands and companies.

MICHAEL McDEVITT, The OG NYC

At face value, I would put Lesley’s work up against any of the world’s top agencies or groundbreaking individuals. However, her work is not just a well-crafted application of pretty pictures, appropriate font sets, or clever graphics wrapped up with a bow. Beyond being purposeful, memorable, and effective, the kicker is that every element of her work is considered and supported — from her understanding of corporate culture and audience, to the scalable and sustainable ecosystem of her programming.

Through conversation, collaboration, and debate, I have come to understand why Lesley’s results are so strong. Quite simply, she approaches projects with humility, wisdom, and the understanding that she doesn’t come to a problem with answers — only a toolkit of experience and an inquisitive mind. In short, her secret sauce is not found within a 10-step proprietary methodology, but in the application of humility, sincerity, and the exercise of sweat equity that every project deserves and requires to deliver solutions and outcomes that are as individual as the businesses she is helping to build, promote, and grow.

JEFF STONE, New York, NY

Lesley is a highly intuitive designer with the unique combination of strong design capability, a calm presence, and consistent on-time delivery.

BRAD ARMITAGE, CTICC

What stands out about working with Lesley Masters from Studio Saxon is trust - earned slowly over more than a decade and a half, and reinforced project after project. I simply could not do the work I do without her expertise, attention to detail, and creative process.

She has been a constant across projects that span the gamut from basic packaging to complex, high-level brand architecture for listed companies, seamlessly embedding herself as an extension of our team rather than an external supplier. Lesley brings a rare combination of creative integrity and operational discipline: she cares deeply about the purity of the design, but matches that with a systems-driven, detail-oriented approach that ensures things actually get delivered -always on time and to an exceptional standard.

What excites me about working with Lesley is a willingness to go “beyond the brief”, consistently producing thoughtful, distinctive work in a market that often leans toward the generic. Quite simply, she has been our design backbone for years, and someone I rely on without hesitation. Here’s to “Pure Design”!

MARDRE MEYER, Ampersand

In a market saturated with self-proclaimed experts, Lesley is that rare find - astonishing talent coupled with deep insight across the branding spectrum and exceptional execution.

ROBERT GREY, Rocketfuel

I have worked with Lesley on numerous projects and products over the years and can confidently refer to her as “best in class”.

Get in touch

+27 82 491 5836
+27 82 491 5836
+27 82 491 5836

call

LESLEY@STUDIOSAXON.COM
LESLEY@STUDIOSAXON.COM
LESLEY@STUDIOSAXON.COM

MAIL

INSTAGRAM
INSTAGRAM
INSTAGRAM

FOLLOW

LINKEDIN
LINKEDIN
LINKEDIN

CHAT